In 1920, Mao and his friends established the Cultural Book Society in Hunan. This was to be – through spreading new modes of thought – one part of a larger effort to establish an independent state of Hunan. In each of the books sold, the following notice was placed.

A Respectful Notice from the Cultural Book Society to the Gentleman Who Has Bought This Book

The fact that you, sir, have purchased this book will undoubtedly have a great influence on the progress of your thought, and on that we wish to congratulate you. If, after you have read this book, your unslakeable thirst for knowledge inclines you to buy a few more books to peruse, we invite you, sir, either to come once more to our society to purchase them, or to do so by correspondence. We are prepared to welcome you!

The items which our society has for sale have undergone a rigorous process of selection. They consist exclusively of comparatively valuable new publications (We want nothing to do with stale and outdated thought.) … Our goal is that the thought of everyone in Hunan should progress as yours has done, so as to bring about the emergence of a new culture …

We are profoundly mortified that our abilities are too meagre to shoulder the great responsibility of propagating culture, and we hope that superior men of goodwill from all walks of life will grant us their assistance. If you, sir, can help us by taking the trouble to introduce us by word of mouth, we shall be extremely grateful …

We wish you, sir, continued good health.

Colleagues of the Cultural Book Society

56 Chaozong Streetm Changsha

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